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The Hungry Cowboy: Service and Community in a Neighborhood Restaurant, by Karla A. Erickson
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At a Tex-Mex restaurant in a Minneapolis suburb, customers send Christmas and Hanukkah cards to the restaurant, bring in home-baked treats for the staff, and attend the annual employee party. One customer even posts in the entryway a sign commemorating the life of his dog. Diners and servers alike use the Hungry Cowboy as a place to gather, celebrate, relax, and even mourn. Moments such as these fascinate Karla A. Erickson, who worked for the restaurant, and they make up her new book The Hungry Cowboy. Weaving together narratives from servers, customers, and managers, Erickson explores a type of service work that is deeply embedded in personal relationships and community. Feelings, play, and emotions are inseparable from the market transactions within the restaurant. Based on extensive interviews and two years of working as a waitress, Erickson provides insights into the ways that people make contact in our society and how they build on the fleeting connections in the service exchange to form more intimate relationships. Written for readers, scholars, and students interested in American culture, consumerism, and community, The Hungry Cowboy offers a case study in how consumers and producers in the marketplace perform, and how dignity, meaning, and community can all be built at work.
- Sales Rank: #1791623 in Books
- Brand: Brand: University Press of Mississippi
- Published on: 2011-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .47" w x 6.00" l, .69 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
From the Inside Flap
A behind-the-scenes look at the dyanamics of class, race, and economics in a suburban eatery
About the Author
Karla A. Erickson is assistant professor of sociology at Grinnell College. She is coeditor of Feminist Waves, Feminist Generations: Life Histories of a Movement. Her research has been published in Qualitative Sociology, Symbolic Interaction, Ethnography, and Space and Culture.
Most helpful customer reviews
1 of 1 people found the following review helpful.
An excellent ethnography!
By Jennifer Pierce
Erickson's book is an engaging and vividly written ethnographic study of a small, family-owned restaurant called The Hungry Cowboy. It brings together studies of the decline of community in the United States with literature on gender and work in the "new economy," that is the shift from manufacturing to service work in our economy in the last 25 years. As Americans' sense of community declines and the numbers of face-to-face interactive service jobs increase, Erickson asks how people manage to create a sense of familiarity and intimacy in an increasingly isolated social world. Where do they go to forge community with others? While other scholars have focused on religious institutions to address such questions, Erickson considers a seemingly unlikely site - the local family restaurant and bar. More Americans than ever before now take their meals at restaurants several nights a week, and, as Erickson finds, customers expect to buy not only a simple, efficiently prepared meal, but the "personal" care and concern of the server. As many of the people she interviewed reported, they come back time and time again - even if they don't like the food - because they enjoy the "friendliness" and "cozy familiarity" of the restaurant's atmosphere. In short, American consumers expect to buy "service," and even "friendship," at this local family restaurant.
Erickson's book raises a number of timely and important empirical and theoretical questions about the loss of community, the rise of service work and its consequences, the new meaning of consumption in our service society, as well as the costs to the self of jobs which require what sociologist Arlie Hochschild has termed "emotional labor." For instance, how do people create a sense of community and familiarity in a restaurant? What makes one restaurant feel warm and welcoming to customers? How do workers, the majority of whom are women, who are "paid to care," feel about the customers they serve? And finally, how does Americans' participation in the service economy either as customers or as workers transform their sense of an "authentic" self in relations with others? Erickson's research breaks new ground in studies of work by looking beyond the older model of management and employee, and considering instead the complicated dance of power in the triadic relationship between customer, worker, and manager. In her argument, it is the complex interactions among these three groups that produce ambience and sociability in the Hungry Cowboy.
This book is a must-read for books in the sociology of work, but also of general interest to anyone who has ever spent time in their own local family restaurant.
0 of 0 people found the following review helpful.
Excellent book for understanding manager/worker/customer interactions in the service industry
By Tscholar
Erickson provides sound analysis and vivid illustrations of the roles and interactions within a typical community restaurant. She does an outstanding job of humanizing the important relationships between managers, workers and customers and applying important sociological insights on the complex 'home versus work' divide and strategies of investment and detachment among workers. It is written with clear and accessible prose and includes enjoyable anecdotes which makes it perfect, not only for college courses but for all readers seeking to understand labor in the contemporary service industry.
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